Sima Rahnama, the owner and founder of Sima Art Gallery, started her work as an amateur artist and gradually taught herself more and more art skills to the point of mastery. However, only in the past six months did Sima start her own gallery where she teaches young artists, receives custom orders, and sells her works.
When Sima was growing up, she was so fond of drawing and painting that she didn’t show much interest in other subjects in school. In classes, she would draw over the school textbooks because she was always thinking about art and painting.
Before starting her own gallery, Sima worked at Noqta Gallery where she learned the ins and outs of the business as well as furthering her artistic skills. When she was there, most of Sima’s work was sent to a gallery in India and sold there. In the future, Sima would love to have her art as a name brand throughout her own country of Afghanistan, sharing her unique style with fellow country men and women.
Sima’s business model is that of sole proprietorship; she doesn’t have any other full-time employees. Instead, she has 10 students who assist in the production of new artworks. Therefore, these students not only learn new skills and bring revenue to the gallery but also provide new artworks to be displayed and sold at the gallery. They are paid for their work and in the future, Sima would want to be able to hire and train even more students.
Sima’s work style is mostly realism but she draws and paints other styles such as portraits, hyperrealism, and cartoons on wooden products, calligraphy, and inscribing drawings on plates. Sima wants to focus more on the hyper-realism style in both her and her student’s work.
What makes Sima’s work stand out are the new styles and intricacies that all of her work encompasses. Most of Sima’s works consist of custom orders that she receives from her clients. Though she enjoys custom orders, she has noticed a challenge in producing art of her own that are not specifically requested by clients.
For the future, and through a partnership with ASEEL, Sima hopes to increase her sales and business capacity by hiring more artists to fuflill custom orders, creating better and new artworks, and marketing her unique style of art to clients all over the world. With a bigger shop, she can train more students who are interested in learning art as a profession, providing young people opportunities in the artistic field that she wanted when she herself when she was young.